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About Project
Scope:
Creative Consultation · Storyboard Review · Location Scouting · Production · Post
When Freebirds and their agency, Iluminere, brought us a bold concept for a new commercial, we jumped in to help shape it from idea to delivery—with a few extra chips on the side.
We helped bring their concept to life with full pre-production support: refining the creative, scouting the location, crafting a day-of shoot schedule, assembling the perfect shot list, and collaborating closely with the agency on storyboards—offering shot ideas, timing tweaks, and structural suggestions to ensure the final commercial felt cohesive, clear, and visually tasty.
The final deliverables? A full suite of cuts: 30, 15, and 6 seconds for broadcast; plus 1×1, 4×5, and 9×16 versions for social. We handled all the editing, color grading, and motion graphics in-house to keep the tone just right—matter-of-fact, a little quirky, and straight-up delicious. A food stylist brought the flavor, and we brought the story.
Because at the end of the day, it’s not just a bag of chips. It’s a Freebirds Walking Taco—and it deserved a commercial that told it like it is.
