Client
Project Type
Publish Date
About Project
Pick your ranch delivery system.
Freebirds introduced the Toasted Chicken Bacon Ranch as a flavor-packed feature built around grilled chicken, sizzling bacon, cool ranch, and melted goodness. The campaign also helped bring quesadillas back to the menu, with a small but memorable spotlight on toasted burritos. Willis Inspire supported the campaign from concept through delivery, including scripting, storyboards, production, video, voice over, editing, app and POP photography, and campaign-ready POP assets.
:30s All Markets
The Challenge
Chicken Bacon Ranch is a familiar flavor profile, so the campaign needed to make it feel bold, craveable, and unmistakably Freebirds.
The work had to introduce the new Toasted Chicken Bacon Ranch, remind guests that quesadillas were back, and lightly call attention to toasted burritos without overcrowding the message. The campaign needed to move fast, feel appetizing, and keep the focus on flavor.
The Idea
The creative centered on one simple thought: ranch lovers just need the right way to get it.
The script leaned into the fun of ranch obsession, then built appetite through hot grilled chicken, sizzling bacon, cool ranch, and toasted melted goodness. From there, the campaign opened up the choice: burrito or quesadilla, both built for people who really like ranch.
:15s All Markets
:06s All Markets
The Campaign
Willis Inspire developed a campaign that moved from craveable food language into quick, energetic menu storytelling. The :30 spot introduced the Toasted Chicken Bacon Ranch, brought quesadillas back into the conversation, and supported the Freebirds Rewards app call to action.
The asset package was built to support multiple customer touchpoints, including video, social, app menu imagery, and in-store POP. The result was a cohesive campaign system with enough flexibility for broadcast-style edits, shorter ad units, resized social placements, and point-of-purchase materials.
What We Delivered
Creative Direction
Campaign concepting, scripting, messaging, storyboards, and visual direction.
Production
Food-focused video production, product photography for POP and app menu use, and voice over.
Post + Campaign Assets
:30 spot, :15 cutdowns, :06 ads, social ad resizes, editing, photo selects, POP development, and final campaign asset delivery.
Paid Social 9x16
Paid Social 4x5
Paid Social 1x1
Closing Summary
For the Chicken Bacon Ranch campaign, Willis Inspire helped Freebirds turn a craveable menu feature into a flexible campaign package. The work brought together bold food visuals, playful ranch-driven messaging, video, photography, social edits, app imagery, and POP assets built to support the rollout across customer touchpoints.
