Client
Project Type
Publish Date
About Project
High contrast. High standards.
V3 Flatbread Pizza needed more than a refresh. Leading into the restaurant’s grand reopening, the brand needed a sharper point of view, a stronger visual system, and a customer experience that could carry from the street to the counter, from the website to the box, and from social feeds to the dining room.
Willis Inspire worked alongside an independent creative partner to help shape and execute the rebrand from concept through launch-ready assets, developing a bold new brand language built around customization, attitude, and fresh flatbread flavor.
Old Branded Website
New Branded Website
The Challenge
V3 was preparing for a grand reopening and needed the brand to feel as fresh as the food. The work had to go beyond a logo or single campaign look. It needed to create a full restaurant experience.
The rebrand had to support digital, physical, and in-store customer touchpoints while giving the restaurant a more ownable voice: bold, playful, high-contrast, and unapologetically custom.
Direct Mail
Digital Assets
The Idea
We built the rebrand around a simple attitude: break the rules, be you.
The new V3 direction stripped away the noise and put the food and the individual at the center. Black and white gave the system a clean, confident foundation. Red brought the heat, energy, and appetite appeal. The voice leaned punchy, rebellious, and fun, giving customers permission to build what they want and own their flavor.
Packaging
Crew Shirts
Menus, Table Tents, Signage & Stickers
The Campaign
Willis Inspire partnered with V3 Flatbread Pizza on a full rebrand leading into the restaurant’s grand reopening. The work included creative concepting, new visual language, restaurant decor direction, website design support, menus, packaging, POP, signage, crew shirts, direct mail, email assets, wall murals, and initial social media assets.
Built around a bold, high-contrast attitude, the rebrand gave V3 a sharper voice and a more cohesive customer experience across digital, in-store, social, and exterior brand touchpoints.
Store Walkthrough
What We Delivered
Creative Direction
Brand concepting, visual language, messaging direction, campaign voice, grand opening creative, and overall brand system development.
Restaurant Brand Experience
Interior decor direction, wall murals, exterior signage, interior signage, crew shirts, packaging, menu updates, table tents, cashier signage, counter cards, and POP assets.
Digital + Launch Assets
Website design support, email assets, direct mailers, social media launch assets, grand opening creative, social video assets, and campaign-ready digital materials.
Closing Summary
For V3 Flatbread Pizza, Willis Inspire helped turn a grand reopening into a full brand reset. The final system gave V3 a sharper voice, a bolder look, and a flexible set of launch-ready assets built to support the restaurant across digital, in-store, social, and street-level customer touchpoints.
