Client
Project Type
Publish Date
About Project
A flavor-first brand spot built around choice, personality, and the freedom to build your meal your way.
Freebirds needed an evergreen campaign spot that could live beyond a limited-time offer. The goal was to capture the brand’s core energy: bold food, endless customization, and the feeling that every guest gets to build their own world. Willis Inspire partnered with Wolfman Creative to support storyboard direction, shot development, pre-production, production, photography, video, editing, broadcast cutdowns, and paid social resizes.
:30s All Markets
The Challenge
Freebirds needed a spot that felt flexible enough to run anytime, while still feeling specific to the brand. Without a seasonal LTO or single product launch driving the story, the campaign had to communicate the bigger Freebirds promise: your meal, your choices, your world.
The visuals also had to stay food-focused without leaning into an ordering-line look. The goal was to avoid anything that felt cafeteria-style and instead create a more craveable, polished, choice-driven view of the food.
The Idea
The campaign centered on a simple thought: It’s Your World.
That line gave the work room to celebrate customization without over-explaining it. The creative approach focused on abundance, movement, and appetite appeal, showing the breadth of options available at Freebirds while keeping the food elevated, energetic, and brand-forward.
:15s All Markets
:06s All Markets
The Campaign
Willis Inspire supported Wolfman Creative and Freebirds from early shot development through final asset delivery. Our team helped shape the storyboard direction, build the shot book, plan the production approach, capture food-focused video and photography, and create the final edit package.
The result was a flexible evergreen campaign system built to support Freebirds across broadcast, paid social, app messaging, and POP needs. The work gave the brand a polished core spot, shorter campaign cuts, resized social assets, and hero photography that could extend beyond video into in-store and promotional materials.
:30s with App Tag
What We Delivered
Creative Direction
Storyboard support, shot development, pre-production planning, and shot book development in partnership with Wolfman Creative.
Production
Food-focused video production, hero photography, and visual capture designed around choice, customization, and appetite appeal.
Post + Campaign Assets
:30 broadcast spot, :30 app-tag version, :15 cutdowns, :06 ads, paid social resizes of the :15 cut, editing, finishing, and hero photos for POP use.
Closing Summary
For the It’s Your World campaign, Willis Inspire helped Freebirds and Wolfman Creative bring an evergreen brand platform to life through bold food visuals, flexible broadcast edits, paid social assets, and POP-ready photography. The final asset package was designed to support the brand across customer touchpoints without being tied to a single promotion.
