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About Project
Scope:
Creative Consultation · Storyboard Review · Location Scouting · Production · Post
Taco Bueno and their agency, Iluminere, came to us with a crave-worthy concept for their new $6 Party Box—and we were all in.
We helped bring their vision to life with full pre-production support: refining the creative, scouting the location for lighting and flow, crafting a detailed shoot schedule, assembling a dialed-in shot list, and collaborating closely with the agency on storyboards—offering shot ideas, timing tweaks, and structure suggestions to ensure the final commercial delivered both energy and clarity.
To support the pace of the shoot, we brought in two gaffers to manage grip and electric, and a production assistant to streamline day-of logistics and craft services. We shot the full commercial and POP photography in one day, delivering 30-, 15-, and 6-second cuts for broadcast, plus 1×1, 4×5, and 9×16 versions for social. As always, all editing, color grading, and motion graphics were completed in-house.
Because this wasn’t just a box of Tex-Mex favorites. It was a box full of flavor, freedom, and finger-drumming satisfaction—and it needed a commercial that could party just as hard.
